Say bye-bye to brass and hello to bright, bouncy tresses!

Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour.

Fairly traded babassu oil and cocoa butter add softness and shine as the  gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat.

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

Best used regularly with our  for lusciously luminous locks.

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• For blonde and silver hair
• Jasmine & vanilla scent
• Great lather with no waxy residue
• Eliminates brassy tones
• pH: ~6
• Soap-free formula

Noticed a change? ​Our clever little minis will now be available in retail stores which means we need a bit more real estate on our packaging to fit the required legal information. At the same time, we have updated the shapes of the bars to make it easier to tell them apart once you have unboxed them at home. Do not fear, they all remain the same 0.53oz size.